Philanthropy and Healthcare Public Relations

At the heart of a good public relations strategy is a core mission to serve your community while elevating the greater good of society. This is why philanthropy is an integral part of communicating your message and mission. And as a bonus, philanthropy makes you feel good, your staff feel good and everyone connected to you feel good. You feel good too.
This good feeling is contagious in the very best way. Media like to cover a feel good story where the focus is on the philanthropic angle. Your community will be inclined to share this content about your philanthropic activity. So again, win-win.

Abrams Eye Clinic For Kids

Abrams Eye Institute hosted a free clinic for kids in need to help them see better in time for back to school.

During the clinic, Dr. Abrams examined kids ranging in age from six to sixteen, checking their prescriptions and giving them new glasses if they were needed. The exam and glasses were no charge to the patients and Dr. Abrams was humbled by the words of gratitude from the kids and their parents.

One story that was especially heart-wrenching was when we met a 15 year old boy who had never been to an eye doctor. His vision was very poor and he was sensitive to light. Dr. Abrams diagnosed him with Keratoconus, a degenerative eye disease and donated free surgeries to help correct the problem. 

KNPR covered the story about the sight-saving surgery donated by Dr. Abrams.

https://knpr.org/knpr/2017-01/las-vegas-teens-vision-restored-thanks-donated-eye-surgery

 Sher Fertility Rescue Program

Partnering with Sher physicians across the country, Lisa created a philanthropic program for women undergoing cancer treatment. These women have access to free egg freezing prior to chemotherapy. Called “Fertility Rescue”, this program helped hundreds of women access free medical care in a time of need and was covered by dozens of national media outlets including ABC News and The Doctors.

Sher I Believe

I Believe Video Project– Lisa conceptualized the idea to host on the Sher website a national video contest wherein prospective parents from all over the world submitted video journals chronicling why they deserve a donated IVF cycle. This philanthropic initiative sparked record engagement on social channels, increased web traffic dramatically (222%) and led to national news coverage on CNN and Time. Most significantly I Believe is the subject of a documentary film , by an Academy-Award nominated filmmaker.