PR/Earned Media

Healthcare Public Relations and Earned Media

Healthcare Public Relations is a key component of the overall strategy for an effective communications program. With more than 15 years of experience as a reporter and anchor in media markets all over the country, Lisa Stark of Stark Media Strategies intuitively understands the heart of your unique story. Once your story is defined Stark Media navigates the crowded digital landscape by crafting the larger narrative and messages that resonate with your defined audience.

Stark Media has placed news stories with the most prominent global news outlets in the world including CNN, Time Magazine, the New York Times, The Doctors, ABC News  and dozens of other local and national media outlets.

CNN 

New York Times

Lisa Stark of Stark Media quoted in a New York Times Story

Stark Media placed story in the New York Times.

The Doctors

Stark Media Strategies’ philosophy is to approach digital communications with the laser like focus of a journalist. Define your story. Let your voice be heard. Reach your audience with emotion, humor and relevant information. This in turn creates trust and goodwill.

Developing meaningful and successful professional relationships is the cornerstone of Stark Media Strategies. Unlike other Public Relations firms, Stark Media Strategies does not have a full roster of clients. Alternatively, our strategy is to partner with a few companies or individuals. Stark Media Strategies has a small client list by design. Reality is that you can only focus on a few brands to have a meaningful impact. Effective communications take time. Time to do the work. Time to reap the rewards.

Look at Stark Media Strategies’ sterling record of shared success with elite organizations who are the best in class. Most recently, we crafted the communications program at Sher Fertility Institute making them a global leader in grassroots and digital marketing through creative content that led to explosive growth.

Public Relations is difficult to effectively measure, especially channel by channel. At SMS, we believe that is the synergistic effect of all channels working together that make your brand stand out. Synergy starts with a conversation and creative content. Through creative content you can connect, engage, inspire and grow. Creative content, personal relationships and shared success are what separates Stark Media Strategies.

Public Relations involves creative story development and subsequent outreach via pitching to local, national, online and offline media outlets to earn free news coverage. With 14 years of experience in TV news, the Stark Media Strategies team has deep expertise in this arena. Stark Media Strategies knows how to define a story and make it relevant to media. See Case Studies which include more than 500 media placements in the New York Times, CNN, The Doctors, ABC News, and all of the other prominent outlets.

Stark Media Strategies has secured high-level media coverage at no cost, positioning Sher Fertility as a market leader in infertility and raising brand awareness nationwide. Estimated PR VALUE of 500+ Media Placements exceeds $5M. Placed media in national outlets such as CNN, The Doctors, ABC News, New York Times, FOX News, Huffington Post, People Magazine, Today Show and many more. Also secured local news coverage consistently in all Sher Fertility Markets across the U.S.