Healthcare Communications Strategist

Where Narrative
Becomes
Authority.

For 15+ years, Lisa Stark has transformed physicians and healthcare organizations into nationally recognized voices โ€” combining a broadcast journalist's instincts with executive-level strategy.

Lisa Stark, Founder of Stark Media Strategies
700+Media Placements
1M+YouTube Views
15+Years Experience
Former TV News Anchor & Reporter VP Communications, Sher Fertility Institute VP Communications, Nevada Cancer Institute Inspired the Documentary: Vegas Baby

A Journalist
Who Thinks Like
a Strategist.

Lisa Stark brings a rare combination to healthcare communications: a decade as a TV news anchor and reporter across the U.S., followed by 15+ years leading communications strategy at the executive level for nationally recognized medical institutions.

As a mother of IVF twins, Lisa brings genuine lived experience to fertility and reproductive medicine โ€” telling those stories with empathy, precision, and credibility that resonates with patients, media, and medical communities alike.

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Broadcast Journalism BackgroundTV News Anchor & Reporter in markets across the U.S. โ€” University of Michigan, B.A. Communication & History
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Healthcare Executive ExperienceVP of Communications at Sher Fertility Institute & Nevada Cancer Institute โ€” C-suite reporting, $2M budgets
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Campaigns That Make National NewsCreated the "I Believe" campaign that inspired the documentary Vegas Baby โ€” covered by CNN, NYT, Time, and 700+ outlets

"I help physicians and healthcare leaders become the most trusted, sought-after voices in their field โ€” through strategy, storytelling, and media mastery."

โ€” Lisa Stark, Founder & Chief Media Strategist
700+Media Placements
27Countries Reached
350+Outlets, One Campaign
15K+Seminar Attendees

Integrated Communications
for Healthcare Leaders

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Public Relations & Earned Media
Top-tier placements in national outlets, local news, and specialty publications. A former journalist's relationships and pitch instincts that open doors other agencies can't.
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Video Production & YouTube Strategy
End-to-end video production โ€” scripting, filming, editing, and channel management. Built platforms exceeding 100K subscribers and 1M+ views that attract patients globally.
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Content Creation & Ghostwriting
Op-eds, LinkedIn thought leadership, blog articles, patient stories, and keynote messaging written in your voice. Position you as the undisputed authority in your specialty.
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Social Media & Digital Strategy
Comprehensive management across Instagram, Facebook, LinkedIn, TikTok, and X. Data-driven content ecosystems that build community and drive patient conversions.
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Executive Visibility & Media Training
Prepare physicians and executives for high-stakes interviews, keynotes, and broadcast appearances. On-camera coaching and talking points from a former TV anchor.
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Crisis Communications
Rapid-response strategy to protect your reputation and control the narrative. Proactive issues management and real-time counsel when it matters most.

Campaigns That
Made National Headlines.

Documentary Film
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Vegas Baby
Directed by Amanda Micheli ยท Oscar-Nominated
๐Ÿ† Emmy Nominated ๐ŸŽฌ Tribeca Film Festival ๐Ÿ“บ Netflix & PBS

"I Believe" Campaign & Vegas Baby

Lisa conceived a national IVF video contest at Sher Fertility that sparked a movement โ€” 700+ media placements on CNN, The New York Times, and Time. The campaign directly inspired Vegas Baby, which premiered at Tribeca and now streams on Netflix and PBS. Lisa appears in the film.

Stream on Netflix โ†’    PBS Trailer โ†’
YouTube Authority Platform

Dr. Tim Tollestrup โ€” YouTube Platform

Built Dr. Tollestrup's channel from zero to 100K+ subscribers with 200+ educational videos generating 1M+ views. Attracts nerve pain patients from around the world with approximately 40,000 views per month.

Visit Channel โ†’
CNN Feature

Dr. Aguila โ€” CNN Champions of Change

Secured national CNN coverage for Dr. Aguila's groundbreaking M25 Program, which allows patients to finance care through community service.

His Channel โ†’
Patient Story Video

Patient Story โ€” Dr. Aguila

Emotional, cinematic patient success story โ€” the kind of authentic storytelling that builds physician trust and drives new patient inquiries.

Watch More โ†’
Patient Journey

Dr. Tollestrup โ€” Patient Story

Patient journey videos that humanize complex peripheral nerve surgery and build patient confidence before the first consultation.

Full Channel โ†’

Physicians We Partner With

Pain-Focused Peripheral Nerve Surgery
Dr. Tim Tollestrup
A pioneering peripheral nerve surgeon helping patients with complex, chronic pain that has defied conventional treatment. Lisa manages his entire digital presence, content strategy, and YouTube platform.
โ–ถ YouTube Channel
100K+ YouTube subscribers
200+ educational videos produced
1M+ total views generated
Patients attracted from worldwide
ENT, Plastics & Nerve Surgery
Dr. Demetrio Aguila
An innovative surgeon known for the M25 Program โ€” allowing patients to finance care through community service. Featured on CNN as a Champion of Change. Lisa handles all communications, content, and video.
โ–ถ YouTube Channel
CNN Champions of Change national feature
Full content & video production
Social media strategy & management
Peripheral Nerve Surgery
Dr. Eric Williams
Specializing in peripheral nerve reconstruction and repair. Lisa manages communications, content creation, video production, and digital authority strategy for his practice and national profile.
โ–ถ YouTube Channel
Integrated content creation
Digital authority platform
Video production & marketing
Lisa's Work Has Been Covered By

A Career Built
on Impact.

From breaking news to boardrooms, Lisa's career spans broadcast journalism, national healthcare communications, and independent strategy โ€” always with the same north star: stories that move people to action.

Work With Lisa
2016 โ€” Present
Founder & Chief Media Strategist
Stark Media Strategies ยท Las Vegas, NV
Full-service communications strategy for nationally recognized surgeons and healthcare practices. Content, PR, video production, and digital authority-building.
2009 โ€” 2015
Vice President of Communications
SHER Institute for Reproductive Medicine
Directed global communications for 9 fertility clinics. 700+ media placements. Created the "I Believe" campaign that inspired Vegas Baby. Practice acquired.
2005 โ€” 2009
VP / Director of Communications
Nevada Cancer Institute
Managed $2M communications budget. Generated $2.5M+ annual earned media value. Founded award-winning Breakthrough Magazine (150K+ distribution).
Prior
TV News Anchor & Reporter
Television Markets Across the U.S.
10 years anchoring broadcasts and breaking stories โ€” developing the narrative instincts and media relationships that define every strategy today.

Ready to Build
Your Authority?

Whether you're a physician looking to grow your national presence, a healthcare organization seeking communications leadership, or a brand building credibility in the health space โ€” let's talk.

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LocationLas Vegas, Nevada (Serving Clients Nationwide)
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