BRAND MANAGEMENT AND STRATEGIC LEADERSHIP
Brand Management and Strategic Leadership are the two components that represent the foundation for any healthcare marketing and communications program. Stark Media creates and implements communications programs that are successful and fiscally prudent.

Below are a few case studies showing how Stark Media raised Brand Awareness through the synergistic effect of social media marketing, earned media, grassroots and digital marketing.

TIM TOLLESTRUP MD 

Stark Media produced several videos chronicling patient success stories with Dr. Tim Tollestrup. Below is Frank’s Video, the story of an injured vet on the brink of suicide because of chronic pain.

Stark Media created the inspirational video, disseminated it via email and social media. It was then picked up by the Las Vegas Review Journal.

LAS VEGAS REVIEW JOURNAL STORY 

I BELIEVE VIDEO PROJECT
Stark Media conceptualized the idea to host on the Sher website a national video contest wherein prospective parents from all over the world submitted video journals chronicling why they deserve a donated IVF cycle. This philanthropic initiative sparked record engagement on social channels, increased web traffic dramatically (222%) and lead to national news coverage on CNN and Time. Most significantly I Believe is the subject of a documentary film, by an Academy-Award nominated filmmaker. I Believe was covered by the  New York Times. “Ms. Stark’s hope is that the contest will spark a more informed discussion about infertility as a medical issue.”

The engagement level on the Sher Facebook Page was a key marker of success. Lisa created a community by instilling trust, fostering connectivity and inspiring meaningful, lasting relationships. This built the Sher brand globally by developing ambassadors who would vigilantly and passionately communicate the Sher message and brand on their social channels.

1.5 Million People Reached, 7 7,224 likes and 65,809 shares.

In six years at Sher Institute, Lisa’s efforts raised positive national awareness through comprehensive, integrated marketing, grassroots and public relations campaigns across all digital and traditional platforms, attracting prospective patients from 30+ states and 27 countries.

CREATIVE CONTENT DEVELOPMENT
Creative Content Development is the engine that drives marketing engagement. On a simplistic level, you need to have content that will resonate with your audience and help you form meaningful, lasting relationships. Content should engage, inspire and connect. In today’s landscape, there is so much noise. How can you make sure your message is heard? Almost all companies have social media channels. Very few use them effectively.

At Sher Institute and Nevada Cancer Institute, Lisa created, developed and led social media programs that were ranked high in terms of fan engagement and new patient conversion. Creative content includes provocative videos, success stories, staff photos and inspirational quotes. Lisa is able to use emotion and humor to spark interest and create lasting engagement.

Sher Facebook Engagement vs. other fertility clinics in he U.S.

These creative content elements were also pushed out via earned media, email marketing and other communications channels to fully realize the impact.

PUBLIC RELATIONS/EARNED MEDIA AND MEDIA TRAINING
With 14 years of experience on the other side as a TV news anchor/reporter, Lisa understands how to connect with media. She secured high-level media coverage at no cost, positioning Sher Fertility as a market leader in infertility and raising brand awareness nationwide. Estimated PR VALUE of 500+ Media Placements exceeds $5M. Placed media in national outlets such New York Times, CNN, The Doctors, ABC News, FOX News, Huffington Post, People Magazine, Today Show and many more. Lisa also secured local news coverage consistently in all Sher Fertility Markets across the U.S.

SOCIAL MEDIA AND GRASSROOTS MARKETING
A prime example of extraordinary social media and grassroots marketing is the I Believe Video Project described above in the Brand Management section. I Believe as it came to be known, was Lisa’s idea and this project changed the landscape for Sher Fertility on the national stage, sparking record engagement on social channels, increasing web traffic dramatically (222%) and leading to national news coverage in the New York Times, CNN and dozens of other prominent national and international media outlets. Most significantly, I Believe is the subject of a documentary film by an Academy-Award nominated filmmaker.

The I Believe Video Journal Project inspired a documentary film by an Academy-Award nominated filmmaker and was covered by the New York Times in November of 2015.

Another example of creative content development that led to record engagement is a photo Lisa cultivated and shared on the Sher Facebook Page that reached an audience of more than 2 million and was picked up by more than 350 media outlets worldwide including ABC News, People, FOX News, Mashable, Daily Mail, Today Show and Huffington Post. This is an example of the extraordinary engagement on the Sher social channels which rank at the top of all brands nationally. “We felt like it was a provocative, emotional photo that captures the joy and pain of IVF,” Lisa Stark, director of communications for Sher Fertility Institute told USA TODAY Network. October 8, 2015

Partnering with Sher physicians across the country, Lisa created a philanthropic program for women undergoing cancer treatment. These women have access to free egg freezing prior to chemotherapy. Called “Fertility Rescue”, this program helped hundreds of women access free medical care in a time of need and was covered by dozens of national media outlets including Dr. ABC News and The Doctors. ROB screen grab

DIGITAL STRATEGY
At Sher Fertility Institute, Lisa implemented a comprehensive digital strategy that included two website redesigns, management of social channels among the most known in the fertility industry created a contest that sparked record traffic on the website and social sites and created a physician blog that drives 60% of overall web traffic.

VIDEO PRODUCTION
With 15 years of experience in TV news, video production is a strong core competency. Here are two video case studies that Lisa developed, created and produced. One video is about doctors and patients at the Sher New York City Clinic. The other tells the story of Sher Fertility Institute. Both videos were shown at patient education seminars. Watch Dr. Wang and Sher Fertility NYC and The Story of Sher Fertility.

EVENT PRODUCTION
Education Seminars – Under Lisa’s leadership, Sher Fertility Communications created and implemented more than 50 patient education seminars around the country attracting more than 15,000 prospective patients. There was also a philanthropic component to the seminars. At each seminar, Sher Fertility donates an IVF cycle. Many of these free IVF winners later had babies with the help of Sher doctors. These seminars also created new patients. Each seminar resulted in an average of 20-30 new IVF patients. Here is an article Lisa wrote for a local magazine article about a seminar in Las Vegas. DAVID MAGAZINE article about Sher and Philanthropy written by Lisa Stark. Lisa also implemented webinars through the Sher website that are now a driving force for new patient growth.

Magazine article written by Lisa Stark about Sher Fertility Philanthropy and Patient Education

ADVERTISING, MAGAZINE PRODUCTION AND COLLATERAL MATERIALS
At both Nevada Cancer Institute and Sher Fertility Institute, Lisa wrote copy and designed ads.

As Founding Editor of “Breakthrough Magazine,” Nevada Cancer Institute’s signature communications piece, Lisa transformed a simple 4-page brochure into an award-winning 40-page magazine, which was named Best External Magazine by National PR Non-Profit Awards. Twice-yearly publication’s distribution reached 150,000 to cancer centers nationwide.