Why Your Office Manager Should Not Handle Your Social Media

Why your Office Manager Should Not Handle Your Social Media. She can but should she? If possible, no. In this day and age of evolved healthcare marketing, most doctors understand the need to engage in social media. That… Read More

Seven Steps to Getting Earned Media Coverage for Healthcare Stories

How to Get Your Healthcare Stories Media Coverage   When I tell people that one of the ways I help build brand awareness is by earning media coverage they immediately say something like, “You must know the reporters…. Read More

Dr. Jack Abrams hosted a free kids clinic giving free eye exams and glasses to kids in need like this family of four sisters who all wear glasses.

Healthcare Public Relations and The Greater Good

  Philanthropy Impacts Healthcare Public Relations At the heart of a good public relations strategy is a core mission to serve your community while elevating the greater good of society. This is why philanthropy is an integral part of communicating… Read More

Putting the Social in Social Media for Healthcare Practices

Healthcare Social Media Scroll along your news feeds and I am sure you are seeing the same thing I see. Companies posting generic, unappealing content. Look, here we are celebrating an employee birthday. Yawn. Look at this photo… Read More

CONNECT

CREATE A COMMUNITY BY CONNECTING PATIENTS TO YOUR PRACTICE.

ENGAGE

SHARE COMPELLING, ORIGINAL CONTENT.

INSPIRE

PULL THE HEARTSTRINGS TO INITIATE ACTION.