Video Production – Why You Need Video Now

For a healthcare marketing program to be successful, well-produced videos are essential. That is not an opinion but a quantifiable fact. Here are just a few of the highlights:

• Embedded videos on websites can increase traffic up to 55%
• The word “video” in the subject line of an email can increase open rates by 13% and click through rates by 55%.
• Higher Engagement – We’ve heard over and over that visual content is the key to great engagement. Audiences are about 10 times more likely to engage, embed, share and comment on video content than blogs or related social posts.
• You Tube is the second largest search engine the world
• Improved SEO – utilizing video in your content marketing efforts improves SEO. In fact, according to Comscore, adding a video to your website can increase the chance of landing on the first page of Google by 53%.
• Stronger Emotional Connections – Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.

But in order for video to be effective it as to be well produced. This does not mean grabbing your iPhone and having a staff member shoot a patient testimonial. Your videos must tell your story in a creative, concise and captivating way.

Here are a few examples of videos developed, created and produced by Stark Media.The emotion is palpable and the journalistic approach evident.

Las Vegas HEALS – Healthcare Heroes Series

Stark Media produced a series of videos for the Las Vegas Heals Healthcare Gala. These videos chronicle the lives and careers of esteemed doctors in the Las Vegas Community. These videos not only share their professional accomplishments in a meaningful way but also give insight into the character and personalities of the doctors.

As a physician with the Cleveland Clinic Lou Ruvo Center for Brain Health, Dr. Charles Bernick is a pioneer in the research and treatment of Alzheimer’s disease in Nevada and nationally. Watch his story.

Dr. Michael Crovetti has been a driving force in Southern Nevada in the practice of orthopaedics and sports medicine by providing high-quality care to the valley while changing the paradigm in the delivery of medicine. Watch his story.

 Dr. Tim Tollestrup Patient Testimonial – Suicidal Veteran

Watch the incredibly inspiring story of Frank and how Dr. Tim Tollestrup saved his life. Frank is a vet who was injured by an IED in Afghanistan. After years of harrowing pain Frank was suicidal. Then he met Dr. Tollestrup. And life began again.

The Story of Sher Fertility Institute

Here are two more videos produced by Stark Media. This first one tells the story of Sher Fertility Institute.

Abrams Eye Institute

This video bio of Dr. Jack Abrams chronicles his career, his achievements and his passionate love of utilizing technology to help his patients achieve optimal results.