Healthcare Social Media Marketing

Social Media success stems from good content development and understanding the mindset of the target audience. In its best form, social media is not selling but nurturing an online community where people can interact, learn and connect.

Stark Media Strategies has enjoyed tremendous success creating social media content that has gone viral. Here are a few examples of projects that have gone on to enjoy success, transcending from social media to all media channels:

I Believe Video Project

Stark Media Strategies founder, Lisa, conceptualized the idea to host on the Sher website a national video contest wherein prospective parents from all over the world submit video journals chronicling why they deserve a donated IVF cycle. This philanthropic initiative sparked record engagement on social channels, increased web traffic dramatically and lead to national news coverage on CNN and Time. Most significantly I Believe is the subject of a documentary film, by an Academy-Award nominated filmmaker. I Believe was recently covered in the New York Times.

Beyond building worldwide brand awareness, I Believe led to the birth of babies all over United States who never would have been born without the project. It was also a morale builder for the Sher Fertility Staff.

Today Show coverage.

Viral Baby Photo
An example of creative content development is a photo, the Stark Media Strategies team shared on the Sher Facebook Page that reached an audience of more than 2 million and was picked up by more than 350 media outlets worldwide including ABC News, People, FOX News, Mashable, Daily Mail, Today Show and Huffington Post.

This is an example of the extraordinary engagement on the Sher social channels which rank at the top of all brands nationally. “We felt like it was a provocative, emotional photo that captures the joy and pain of IVF,” Lisa Stark, director of communications for Sher Fertility Institute told USA TODAY Network.

Social Media – Sher Facebook Page

The Stark Media Strategies team created a vibrant community on the Sher Facebook Page by instilling trust, fostering connectivity and inspiring meaningful, lasting relationships. This built the Sher brand globally by developing ambassadors who would vigilantly and passionately communicate the Sher message and brand on their social channels.

Abrams Eye Institute

Here are a few posts on the Abrams Eye Institute Facebook Page that garnered strong engagement and led to new patient inquiries.