At Stark Media Strategies, we understand that the doctor and patient connection is a vital element in creating a thriving healthcare practice. If patients have a positive experience they then become your best ambassadors. Stark Media can help cultivate, foster and nurture these relationships through social media marketing, digital strategy, public relations and email platforms.
Stark Media created the video below to showcase how patients feel about Dr. Tim Tollestrup. Frank’s story is the story of how Dr. Tollestrup saved a suicidal veteran by giving him a new lease on life after peripheral nerve surgery.
The following was a video created to showcase the Sher Fertility Clinics practice, telling the story about how the organization has connected with patients.
If you think of Public Relations, Branding and Digital Communications in terms of the human anatomy, they would be the heart and soul; the lifeblood of your business. Through the wide array of communications channels, Stark Media Strategies uses emotion to connect your brand to the people who matter most.
With her background in journalism, Lisa intuitively understands the heart of your unique story. Once your story is defined Lisa can navigate the crowded digital landscape by crafting the larger narrative and messages that resonate with your defined audience. She disseminates these messages by utilizing the optimal channels for your brand. With an ever-growing array of channels, it is difficult to determine not only what to say but on which channels to say it and what mediums to use. Do I use Twitter, Facebook, Instagram or Pinterest? Is traditional media still effective? Do I use print, video, images, infographics or a combination of the above?
Lisa’s philosophy is to approach digital communications with the laser like focus of a journalist. Define your story. Let your voice be heard. Reach your audience with emotion, humor and relevant information. This in turn creates trust and goodwill.
Developing meaningful and successful professional relationships is the cornerstone of Stark Media Strategies. Unlike other Public Relations firms, Lisa does not have a full roster of clients. Alternatively, her strategy is to partner with a few companies or individuals. Lisa has a small client list by design. Reality is that you can only focus on a few brands to have a meaningful impact. Effective communications take time. Time to do the work. Time to reap the rewards.
Look at Lisa’s sterling record of shared success with elite organizations who are the best in class. Most recently, Lisa crafted the communications program at Sher Fertility Institute making them a global leader in grassroots and digital marketing through creative content that led to explosive growth.
Public Relations is difficult to effectively measure, especially channel by channel. At SMS, we believe that is the synergistic effect of all channels working together that make your brand stand out. Synergy starts with a conversation and creative content. Through creative content you can connect, engage, inspire and grow. Creative content, personal relationships and shared success are what separates Lisa Stark and Stark Media Strategies.
When you create compelling messaging, those messages – and your mission – spread exponentially.
Stark Media Strategies has had demonstrated success in helping healthcare organizations engage with audiences by creating messages that are highly successful in generating earned media in some of the most influential publications in the world. Engagement also means connecting in a real way with your audience on social media by consistently delivering fresh, relevant content.
Here are some examples of coverage secured for a single social media post:
USA Today
Metro UK
ABC News
People
Celebrity Café
Today.com
NY Daily News
Daily Mail UK
Huffington Post
Times of India
She Knows
KTVU
Inquisitor
Mashable
FOX News
Scary Mommy
Here is a social media post that clearly resonated with the audience. Stark Media has deep expertise in culling and developing this type of content.
Video is another tool to engage the audience. Here is a video chronicling the story of a patient who was in chronic pain before surgery with Dr. Tim Tollestrup.
If you think of Public Relations, Branding and Digital Communications in terms of the human anatomy, they would be the heart and soul; the lifeblood of your business. Through the wide array of communications channels, Stark Media Strategies uses emotion to connect your brand to the people who matter most.
With her background in journalism, Lisa intuitively understands the heart of your unique story. Once your story is defined Lisa can navigate the crowded digital landscape by crafting the larger narrative and messages that resonate with your defined audience. She disseminates these messages by utilizing the optimal channels for your brand. With an ever-growing array of channels, it is difficult to determine not only what to say but on which channels to say it and what mediums to use. Do I use Twitter, Facebook, Instagram or Pinterest? Is traditional media still effective? Do I use print, video, images, infographics or a combination of the above?
Lisa’s philosophy is to approach digital communications with the laser like focus of a journalist. Define your story. Let your voice be heard. Reach your audience with emotion, humor and relevant information. This in turn creates trust and goodwill.
Even the simplest of actions can create a powerful response. The key is to recognize these moments, knowing how they can inspire others.
Video is an effective tool to inspire the audience. Below are two examples of how video can be used to convey emotion.
James was at the point where he could not get out of bed the pain was so bad. After 30 trips to the ER, he finally got on the internet and researched a doctor who could help him. He found one 2000 miles away in Dr. Tollestrup. Listen to his story of hope and healing.
This video captures an intimate moment when after nine miscarriages a young couple hears their unborn baby’s heartbeat for the first time. These rare, real moments inspire the audience to stay connected to a doctor and a practices.
Public Relations in its purest form is simple, yet effective. Define your story. CONNECT with your target audience. ENGAGE them with creative content. INSPIRE them to follow your brand. And finally, watch your business GROW through these meaningful connections.
If you think of Public Relations, Branding and Digital Communications in terms of the human anatomy, they would be the heart and soul; the lifeblood of your business. Through the wide array of communications channels, Stark Media Strategies uses emotion to connect your brand to the people who matter most.
Posted on January 7, 2016 by Lisa Stark
The synergistic effect of all the marketing channels working together to build relationships and connect communities inevitably leads to growth of brand awareness and potential reach for your healthcare organization.
Growth occurs through social media. Look at how Stark Media positioned Abrams Eye Institute to consistently show greater engagement than competitors.
Using organic grassroots channels such as earned media also help elevate a doctor’s profile. Here is an article in Vegas Seven Magazine’s Top Doctor’s Issue about the groundbreaking surgeries performed by Dr. Tim Tollestrup.
Stark Media conceptualized the idea to host on the Sher website a national video contest wherein prospective parents from all over the world submitted video journals chronicling why they deserve a donated IVF cycle. This philanthropic initiative, the I Believe Video Journal Project, sparked record engagement on social channels, increased web traffic dramatically (222%) and led to national news coverage on CNN and Time. Most significantly I Believe is the subject of a documentary film , by an Academy-Award nominated filmmaker.
I Believe was recently covered in the New York Times. “Ms. Stark’s hope is that the contest will spark a more informed discussion about infertility as a medical issue.” Nov. 11, 2015.
Posted on January 6, 2016 by Lisa Stark