Healthcare Marketing Las Vegas and How to Engage the Audience
When you create compelling messaging, those messages – and your mission – spread exponentially.
Stark Media Strategies has had demonstrated success in helping healthcare organizations engage with audiences by creating messages that are highly successful in generating earned media in some of the most influential publications in the world. Engagement also means connecting in a real way with your audience on social media by consistently delivering fresh, relevant content.
The photo that generated more than 350 media placements around the world and reached more than 2 million people organically on the Sher Facebook Page
Here are some examples of coverage secured for a single social media post:
USA Today
Metro UK
ABC News
People
Celebrity Café
Today.com
NY Daily News
Daily Mail UK
Huffington Post
Times of India
She Knows
KTVU
Inquisitor
Mashable
FOX News
Scary Mommy
Here is a social media post that clearly resonated with the audience. Stark Media has deep expertise in culling and developing this type of content.
Video is another tool to engage the audience. Here is a video chronicling the story of a patient who was in chronic pain before surgery with Dr. Tim Tollestrup.
If you think of Public Relations, Branding and Digital Communications in terms of the human anatomy, they would be the heart and soul; the lifeblood of your business. Through the wide array of communications channels, Stark Media Strategies uses emotion to connect your brand to the people who matter most.
With her background in journalism, Lisa intuitively understands the heart of your unique story. Once your story is defined Lisa can navigate the crowded digital landscape by crafting the larger narrative and messages that resonate with your defined audience. She disseminates these messages by utilizing the optimal channels for your brand. With an ever-growing array of channels, it is difficult to determine not only what to say but on which channels to say it and what mediums to use. Do I use Twitter, Facebook, Instagram or Pinterest? Is traditional media still effective? Do I use print, video, images, infographics or a combination of the above?
Lisa’s philosophy is to approach digital communications with the laser like focus of a journalist. Define your story. Let your voice be heard. Reach your audience with emotion, humor and relevant information. This in turn creates trust and goodwill.