Philanthropy Impacts Healthcare Public Relations
At the heart of a good public relations strategy is a core mission to serve your community while elevating the greater good of society. This is why philanthropy is an integral part of communicating your message and mission. And as a bonus, philanthropy makes you feel good, your staff feel good and everyone connected to you feel good. You feel good too.
This good feeling is contagious in the very best way. Media like to cover a feel good story where the focus is on the philanthropic angle. Your community will be inclined to share this content about your philanthropic activity. So again, win-win.
In order to have a successful philanthropic program, certain factors must be in place. You need to have leadership who truly cares and understands the intrinsic value of giving back. Ideally, the cause or charity you support should in some way connect back to your mission so it makes logical sense. You can choose to align yourself with a nonprofit organization or you can initiate your own philanthropic programs
I had great success with a handful of incredible philanthropic programs at Sher Fertility Institute. The initiatives would not have been possible without the generosity and heart of our leadership and amazing physicians who truly enjoyed giving back.
Every year Sher hosts the I Believe Video Journal Project. Prospective parents submit a video sharing why they should be given a free IVF cycle. Dozens of babies have been born through the project. How can you not get goose bumps when you see this face?
Meet Leo – born to parents Chris and Jennifer who won a free IVF cycle through the philanthropic I Believe Video Project
Oh by the way I Believe sparks huge engagement on social media, brings traffic to the site and leads to national media coverage on CNN. And as a crowning achievement, the project is the subject of a documentary film by an Academy-Award nominated filmmaker and covered in the New York Times.
At educational seminars around the country Sher donated a free IVF cycle (worth about $12,000) at every event. Many couples had babies as a result of these donations. Couples who never would have been parents without this gift.
Again, thanks to the incredible generosity of Sher doctors and leadership, Sher also donated free egg freezing services for women undergoing chemo who wanted to preserve their fertility. Many women touched by the programs shared that freezing their eggs gave them hope for the future. And what could be better than that?
