At Stark Media Strategies, we understand that the doctor and patient connection is a vital element in creating a thriving healthcare practice. If patients have a positive experience they then become your best ambassadors. Stark Media can help cultivate, foster and nurture these relationships through social media marketing, digital strategy, public relations and email platforms.
Stark Media created the video below to showcase how patients feel about Dr. Tim Tollestrup. Frank’s story is the story of how Dr. Tollestrup saved a suicidal veteran by giving him a new lease on life after peripheral nerve surgery.
The following was a video created to showcase the Sher Fertility Clinics practice, telling the story about how the organization has connected with patients.
If you think of Public Relations, Branding and Digital Communications in terms of the human anatomy, they would be the heart and soul; the lifeblood of your business. Through the wide array of communications channels, Stark Media Strategies uses emotion to connect your brand to the people who matter most.
With her background in journalism, Lisa intuitively understands the heart of your unique story. Once your story is defined Lisa can navigate the crowded digital landscape by crafting the larger narrative and messages that resonate with your defined audience. She disseminates these messages by utilizing the optimal channels for your brand. With an ever-growing array of channels, it is difficult to determine not only what to say but on which channels to say it and what mediums to use. Do I use Twitter, Facebook, Instagram or Pinterest? Is traditional media still effective? Do I use print, video, images, infographics or a combination of the above?
Lisa’s philosophy is to approach digital communications with the laser like focus of a journalist. Define your story. Let your voice be heard. Reach your audience with emotion, humor and relevant information. This in turn creates trust and goodwill.
Developing meaningful and successful professional relationships is the cornerstone of Stark Media Strategies. Unlike other Public Relations firms, Lisa does not have a full roster of clients. Alternatively, her strategy is to partner with a few companies or individuals. Lisa has a small client list by design. Reality is that you can only focus on a few brands to have a meaningful impact. Effective communications take time. Time to do the work. Time to reap the rewards.
Look at Lisa’s sterling record of shared success with elite organizations who are the best in class. Most recently, Lisa crafted the communications program at Sher Fertility Institute making them a global leader in grassroots and digital marketing through creative content that led to explosive growth.
Public Relations is difficult to effectively measure, especially channel by channel. At SMS, we believe that is the synergistic effect of all channels working together that make your brand stand out. Synergy starts with a conversation and creative content. Through creative content you can connect, engage, inspire and grow. Creative content, personal relationships and shared success are what separates Lisa Stark and Stark Media Strategies.